The Stress-Free Book Sales System
Book Marketing for Authors
Description
Do you want to create a feel-good book marketing action plan that puts an end to juggling 101 time consuming tactics and you in charge of your book sales? In this course, I'll help you get the foundations of your author platform in place and support you as you devise a book marketing action plan that works for you, your books and your life, so you can sell more books with less stress.
Here's how it all breaks down:
Step 1: Your Readers
Imagine knowing exactly who would love your book and how to reach them to tell them about it. This is the foundational step - if you don’t know who you’re trying to reach with your book marketing, nothing else matters. With your ideal reader in mind you can ditch the scattergun marketing approach and save your sanity, as you no longer need to be everywhere, doing All.The.Things.
By the end of this step you will have:
Learned proven ways to identify your ideal reader
Found where your ideal readers are hanging out online and offline
Discovered how to get in front of your readers to let them know you and your books exist
Step 2: Your Author Platform
With your target reader in mind, we will review your online presence - your website and social profiles - to ensure they attract and appeal to your ideal reader.
Everyone tells you that an email list is essential, but how do you attract subscribers, how big does your list really need to be and what should you be emailing - and how often? I’ll show you how to grow a list in a way that feels good to you, and that people are excited to sign up for and less likely to unsubscribe from. Plus, I'll help you devise an email marketing strategy that you can fit into your routine and that actually engages subscribers and leads to more book sales, so you can finally see the value of having a list and enjoy communicating with your subscribers.
By the end of this step you will have:
Optimized your author website so that it appeals to your ideal readers and works to sell books
Established your email system (including selecting your email service provider, connecting it to your website, and setting up landing pages and opt-in forms)
Created a compelling reader magnet that readers are excited to sign up for
Set-up a welcome email sequence that nurtures potential readers from day one
Devised a regular broadcast email strategy
Step 3: Your Outreach
In this step I will introduce you to some of the most effective ways to get in front of readers and connect with people who can help you grow your audience, without making you feel pushy or salesy. Whether you’re pitching yourself for a guest spot on a podcast, asking for a blurb or review, or reaching out to another author for a newsletter swap, leveraging connections and other people’s audiences can be a great way to grow your own. I’ll teach you how to ask for the right things and in the right way, so you can build long-lasting relationships based on trust and respect.
By the end of this step you will have:
Identified who can help you with your book marketing, and how to connect with them
Discovered how to research the blogs and podcasts your readers are consuming
Chosen blog or podcast interview topics that will appeal to your readers
Learned how to craft a blog or podcast pitch that gets a ‘yes!’
Decided if you would like to use paid ads as part of your action plan
Step 4: Your Nurture Content
As you start to attract readers and grow your email list, it’s time to deepen and nurture the relationship. You will start to develop a content strategy that will allow your readers and subscribers to get to know, like and trust you, which is especially important when you’re between book launches. Whether you prefer to blog, podcast or YouTube, or utilize social media, I will help you find the right content platform for you and develop an effective content strategy that feels good and that you can stick to - you don't need to be everywhere, using every tool!
By the end of this step you will have:
Chosen your preferred content platform
Developed a content marketing plan
Discovered how to maximize social media without it taking over your life
Step 5: Your Sales
By this point in the program you will have all the building blocks in place for an effective book marketing strategy. You have put in all this work in order to sell more books, but too often authors forget or are too afraid to ask for the sale. It’s important to know how and when to sell to your readers. They don’t want to be sold to, and you don’t want to come across as pushy. But you know they would love your book and it would be a disservice not to tell them about it. When you know the right way to sell to your audience, it will be a win-win for you AND your readers.
By the end of this step you will have:
Optimized your Amazon listings so your books are more likely to be found and bought
Learned how and when to send sales emails
Learned how to set up and manage a pre-order giveaway to encourage early sales
Discovered how to make use of promotional tools and price discounts to boost sales
Step 6: Your Stress-Free Action Plan
We will explore a lot of book marketing ideas throughout the program, so that you can choose the right methods and tools for you. To help you keep track of your decisions and to ensure you have an action plan to follow after the program, in this step you will complete a workbook that will become your personalized book marketing action plan. Never again will you feel stuck wondering what you should do to promote your books or author brand, or why you are doing particular activities, because it will all be documented.
By the end of this step you will have:
Completed your personalized Stress-Free Book Marketing Action Pla
Mapped out the daily/weekly/monthly action steps you will take to promote your books
Total confidence in what you need to do to get your books into readers’ hands
What You Will Learn!
- Get clarity on who your readers are and how to reach them
- Develop a reliable, repeatable system for growing and nurturing your readership
- Improve your visibility and optimize your online presence, so you can sell more books with less stress
- Achieve those big goals and enjoy the ride while you do it
- Create a book marketing action plan that’s built around you, that feels totally manageable and in alignment with everything else you have going on
Who Should Attend!
- Authors of all kinds - Fiction, non-fiction and children's; trade, self- or hybrid-publishing; new or seasoned authors who are looking to grow their readership to sell more books