Marketing 101 - Top 5 Marketing Mistakes
Almost All Business Are Making These 5 Marketing Mistakes.This Course Will Teach You How To Overcome Them.
Description
Learn the difference between a marketing campaign that delivers average results, and one that boosts profits and changes your bottom line
Many marketing strategies are an absolute failure because they fail to deliver what really matters: results. How many ads do you see each day that you don’t even notice? How many ads do you completely ignore?
In this course, Rich Harshaw explains his famous statement, "Everything You Know About Marketing Is Wrong", and gives in-depth suggestions for businesses to revamp their marketing strategies in order to achieve superior results.
You can avoid the same old, platitude-filled, futile marketing tactics that completely waste the marketing budgets of businesses across the country. That's the premise of Bigger Brains' Marketing 101: The Top Five Marketing Mistakes Businesses Make. In this course, Rich shares the keys to effective marketing with Chip Reaves – including common mistakes that can ruin your marketing investment. Rich identifies five common problems that he has named "Average Joe", "The Platitude Trap", "Right Message, Wrong Time", "Ignoring Future Buyers", and "Stopping Short". He goes in-depth on each of these with dozens of examples, case studies, examples, and recommendations on how you can avoid these mistakes in your business.
Topics covered include:
Avoiding “Average Joe” mistakes
Recognizing hot buttons and activators
Defining the Educational Spectrum and its role in the “Right Place – Wrong Time” mistake
Discussing methods to reach future buyers
Identifying ways to use Accelerated Discontentment in marketing
Over three hours of high-quality HD content in the “Uniquely Engaging”TM Bigger Brains Teacher-Learner style!
Course Goal: By the end of this course, you will recognize and avoid the top marketing mistakes businesses make
What You Will Learn!
- This course will help you to identify the five most common mistakes businesses make in their marketing, as well as apply techniques to overcome them.
- Avoid “Average Joe” mistakes
- Define the Educational Spectrum and it’s role in the “Right Place – Wrong Time” mistake
- Identify ways to use Accelerated Discontentment in marketing
Who Should Attend!
- Anyone creating marketing materials (websites, flyers, etc) for small to medium businesses