UX Research - Systemic empathy & user empathy

Description

Even though empathy and user centricity has been the crux of Design Thinking and UX Design, the need for user research or UX research has often been debated upon for a variety of reasons, like lack of time or just wanting to push through an ‘idea’ quickly.

And let us say, we do decide to conduct UX research before product/ service development. How do we ensure the effectiveness of such activity? How do we know if it will yield the best results and actionable insights?

Some pointers to think about-

1. Are we speaking to the right users?

2. Are we asking the right questions?

3. Are we using the right tools for the proposed research goals?

4. What can we do with this information?

About course:

This course is designed for UX designers, researchers, students and aspirants who want to develop a deep understanding of how to plan and execute effective UX research studies to understand users' mental models and behaviors within a particular context. The course will provide an overview of UX research methods and will focus on both primary and secondary research techniques.

Students will learn how to define research goals, identify research questions, and develop research plans that align with project objectives. The course will cover various research methodologies, including exploratory and evaluative studies

By the end of the course, students will have a solid understanding of the principles and practices of conducting UX research, and will be able to apply them to real-world projects and further develop actionable insights that can inform design decisions.

What You Will Learn!

• Examine and document the context of the project, with respect to the business, users and the ecosystem (Literature review)
• Compare and contrast the product with its competitors in the market through Competitor benchmarking
• Apply the right UX research methodology aligned to the research objectives and goals
• Create an effective discussion guide to drive meaningful conversations with the user
• Conduct empathic user interviews independently to elicit valuable feedback
• Take articulate notes, from the interviews that help capture user journeys, experiences and mental models of the users
• Understand and apply key concepts and frameworks around empathy in the UX research process

Who Should Attend!

• Students looking to start career in UX Research
• Working professionals looking for upskilling
• Working professionals looking to shift domains

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