Certificate Program on Sports Marketing

Description

This Course Helps Students Gain A Deeper Understanding Of Sports Marketing By Examining In-Depth The Sports Marketing Mix Of Product, Price, Place, And Promotion As Well As Marketing Research, Marketing Strategy, Market Segmentation, Branding, Sponsorships, Licensing Venue And Event Marketing, Global Sports Marketing, And Public Relations.

The Course Provides Research, Case, Analysis, And Other Opportunities To Learn Of The Effective

Principles, Theories, Practices, And Methods Involved With All Aspects Of Sports Communications.

What You Will Learn!

• Unique Market Types and Segmentation like The Female Market, Cohorts, etc. and segment's effectiveness.
• Essential Dimensions of PR and Definitions from Multiple Perspectives, Fun Examples to understand the same, Terms, PR Vs. Publicity.
• Gauging the effectiveness of Publicity, how, and where? Choosing the athlete, case studies, and Regulating the Advertisements.
• Sponsorship Cycle it's Global Spending, Methods, ROI Challenge, Objectives, Measures, Case Study, Properties of Sponsoring, Survey, Measuring Achievements.
• Methodology, Values, Spectrum, Orientations, Key Success Factors.
• Aim of Marketing, What is Marketed ?, Who Markets? , Type of Demand, Type of Markets, Core Marketing Concepts, Marketing Dimensions, 4Ps
• Type/Categories of Sports Consumers, Their Involvements, Commitment, and Reasons. Marketing Sport Myopia.
• Case Studies, Type of Media, Types of Purpose and Goals, Elements of Promotion, Advertising, Knowing Attention Grabbers, Placements, and selling.
• The need for Fund Raising, Situational Analysis, Identifying Potential Sources, Method Selection for Raising Funds in Sports.
• Origins, Objective, Messages House, Mono Dialogue related to PR. Art of Statement Writing.
• Stages like Assessment, Managers, Plan, Database Management, Policy, and more of Event Marketing.

Who Should Attend!

• Anyone from marketing interested in Sports Marketing

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