What is SEO and How it Works? Best Training in 91 Minutes

Search Engine Optimization Explained: How Really Google Search Engine Works and What Is Important to Increase Rankings

Ratings: 4.75 / 5.00




Description

Hi there!


My name is Mykhailo and I am a versatile SEO expert. With extensive experience as a full-stack SEO expert, I possess a deep understanding of all facets of search engine optimization.

In this course, I will explain to you the nature of HOW Google works and WHY it requires specific kinds of website optimization, so you can understand SEO as a COMPLEX PROCESS.


Course Overview: This course provides a strong starting point that will always be helpful, allowing you to build your SEO skills. It goes beyond the basics and covers everything that truly matters in the world of SEO, using simple language to ensure understanding. We will explore what SEO entails, how it operates, and gain an overview of search engines. Furthermore, we will delve into the typical categorization of SEO into technical, on-page, and off-page aspects.

Ranking Factors: We will analyze the inner workings of ranking factors and their impact on search engine rankings. Emphasis will be placed on distinguishing between major and minor factors, exploring their relative importance.

I will explain in detail 5 major ranking factors: content and its quality, backlinks, optimization for mobile devices, user behavior and time.

SEO career: I will discuss the best time to start your way in SEO, both in a company and self-employed.


I sincerely hope that you find immense value in this course and acquire fresh insights. Enjoy the journey of learning!


What You Will Learn!

  • What is SEO and how it works
  • The way Google understands SEO and the nature of its algorithms
  • What are major SEO ranking factors and how they work
  • What are minor/other ranking factors in SEO
  • What is technical SEO and why it is important
  • What is on-page SEO and how get the most out of it
  • What are backlinks and how to create them to avoid being pennalized
  • How to start or move in with your SEO career
  • SEO freelancing vs SEO in-house agency: pros and cons explained

Who Should Attend!

  • Anyone who wants to understand what is SEO
  • Business owners who want to understand potential time and money investments into SEO
  • Beginners and middle-level SEO specialists who have knowledge gaps or want to learn more
  • Marketing and SMM specialists that want to understand how SEO works and combine expertise
  • SEO freelancers