Working With School Auctions
Step by step guide on how to structure donations to auctions that bring wonderful clients into your portrait studio!
Description
This course is for the portrait photographer who needs to build their clientele & get their name out into their community! I will show you, step by step including scripts, how to easily partner with local auctions in order to generate money for the schools and ALSO gain wonderful & loyal clients quickly & easily.
You will learn what auctions are all about, who host them & who attends them, as well as the different versions of the event that are typically seen.
I'll show you why some donations are gold mines while others garner no attention at all & I'll teach you HOW to structure YOUR donation to be a success!
Donating to an event is a lot more than simply giving a donation & hoping it brings in a client. Where most people fail to make these events profitable for them is in their failure to have a solid strategy for the donation. This course will teach you, via easy to follow videos & supplemental PDFs with scripts & an action plan, my exact strategy that has proven to be very successful over the last 15 years in keeping my calendar full of wonderful, high paying clients who value what I provide.
What You Will Learn!
- Communicate effectively and professionally with the committee and make sure that you are talking to the RIGHT person
- Know what to donate and WHY what you donate will have a direct impact on the type of client you will receive from the event
- Know how to set your terms and make sure the committee abides by them
- Know what to display in terms of size and WHO should be in that display portrait!
- Know what factors go into deciding if you should deliver your display to the event or have the committee handle the pick up, and what the benefits to each are
- Know how to make sure the winning bidders contact you right away
- Know how to handle the winning bidders once they contact you
- Know how to use these opportunities to create buzz for your studio
- Know how to grow your clientele through your on-going partnership with charitable events
Who Should Attend!
- This course is for portrait photographers who are searching for ways to expand their clientele, generate immediate income, & become well known in their community as a business owner who gives back
- The methods taught in this class work best for photographers who charge a session fee & charge for prints & products separately
- This course is NOT geared towards wedding photographers