Digital Marketing Fundamentals

Description

This fast paced class will provide a solid foundation in the key concepts around digital marketing. Through hands-on exercises, demonstrations and examples, students will come away with an understanding of successful digital marketing strategies, the psychology of Search vs Display, Mobile vs Desktop, and web analytics. To supplement PPC concepts, we will also explore concepts of search engine optimization (SEO).

Students will complete this class with a general understanding of ppc marketing tactics, tools and resources available.

Learn about the fundamentals of Digital Marketing with an introductory level to the following topics:

Concepts & Challenges of Digital Marketing

The Digital Customer Journey

Basics of SEO

Intro to SEO link building

Keyword Research

SEO vs. PPC

Landing Page Experience

Introduction to Google & Microsoft Ads

Ad Budgets & Bids

Writing Ad Copy

Conversion Rate Optimization

Introduction to Analytics

What You Will Learn!

• Digital Marketing

Who Should Attend!

• Beginner

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